Digital marketing is also called Online Marketing. Digital Marketing is a way of marketing where marketer uses internet and internet enabled devices such as desktop, mobile & tablets to promote products/services. This way of marketing is totally dependent on technology. A business or person must need any Digital Marketing Asset (example: website, app, video or banners) for marketing of anything. The Digital Marketing assets are the “places” where details of products or services can be found by the audience. The internet users are increasing every-day in the world and this is the reason that the demand for digital marketing is very high among businesses & individual people.
Know how Digital Marketing works?
Somehow Digital Marketing works as Traditional Marketing. There are two methods of Digital Marketing one is Paid Marketing and Second is Organic Marketing. Paid Marketing includes a cost of human efforts plus acquisition cost and Organic Marketing includes only the cost of human efforts.
Both the methods of digital marketing use various channels such as SEO, SEM, SMO, Email Marketing, Affiliate Marketing, Influencer Marketing, and more. Each marketing channel plays a different role. A marketer decides which channels to use based on marketing goals. Digital marketing is a totally technology based way of marketing and because of this it renders fast, targeted and quantifiable results.
How is digital marketing used? (Step by Step)
There is no certain way of using Digital Marketing because it is a science and art. A marketer does lots of analysis and uses his/her entire experience to plan a digital marketing campaign so that maximum ROI can be won from a cut throat competition in the market. Below are some common points where you will get to know that how the digital marketing works (step-by-step):
- First of all a marketer defines a goal for the marketing campaign like users’ visit, branding, sale, download, leads, etc.
- A suitable audience is planned keeping the marketing goals in mind.
- Then online platforms are identified where planned audiences can be targeted for example Google, Facebook, News Websites, etc.
- Thereafter a Digital Marketing campaign is planned and executed on the online platforms using various Digital Marketing Channels.
- After completion of the campaign the results are analyzed and ROI is calculated.
- Based on results’ analysis further marketing strategy is planned.
What are the Digital Marketing Channels?
Digital marketing has various channels and each channel has its own method of marketing. Here is a list of Digital Marketing Channels:
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM) / PPC
- Social Media Optimization (SMO)
- Display Marketing
- Email Marketing
- SMS Marketing
- Affiliate Marketing
- Influencer Marketing
Why is digital marketing important?
Wherever a mass audience exists, the opportunity of marketing becomes there. There are more than 5+ billion internet users worldwide and the number of internet users is increasing day by day. This is the reason Digital Marketing is important nowadays.
Benefits of Digital Marketing
Digital marketing can provide a higher conversion rate because it has the ability to target a specific set of audiences/customers based on geography, demography and interest. Because of technology it delivers fast results, targeted results, quantifiable results and live results. While advertising digitally we can use various advertisement assets such as Image Banners, Videos, Text, Animations, and Sound to attract audiences. A marketing campaign can be updated, modified, stopped, changed anytime while it’s live.
Leave A Comment